Culture-Fluent

Carlos Franco is an experienced marketer focused on cultivating relationships and expanding business.​
Carlos Franco is an experienced marketer focused on cultivating relationships and expanding business.​

What makes me

Culture-Fluent?

Culture-Fluent:

1. The ability to step outside of your social identity to connect with others.

2. Bring people together, across cultures, generations, and experiences to thrive together

Some people believe that culture is static and segmented by geography or ethnicity, but it is consistently evolving while actually involving everyone. I believe that having the ability to be culture-fluent is an important life skill, and it has played an especially important role in my career as a marketer and advertiser.

I love to learn and share; I invent myself and reinvent myself! If there’s a way to do something better, I’m quick to adapt and teach others to be effective. Much of that requires acute communication skills and the ability to navigate a situation with someone of different customs, age, ideology, and experiences.

It is our ideologies that inspire us, and our experiences that empower us. Besides having the innate sensibility to try new things like surfing and learning Korean, I encourage others to take a chance towards personal growth in their own respect. I’m a firm believer in the human experience and encourage everyone to explore and embrace life.

Have an Adventure, Go Beyond Awesome.

What makes me

Culture-Fluent?

Culture-Fluent:

1. The ability to step outside of your social identity to connect with others.

2. Bring people together, across cultures, generations, and experiences to thrive together

Some people believe that culture is static and segmented by geography or ethnicity, but it is consistently evolving while actually involving everyone. I believe that having the ability to be culture-fluent is an important life skill, and it has played an especially important role in my career as a marketer and advertiser.

I love to learn and share; I invent myself and reinvent myself! If there’s a way to do something better, I’m quick to adapt and teach others to be effective. Much of that requires acute communication skills and the ability to navigate a situation with someone of different customs, age, ideology, and experiences.

It is our ideologies that inspire us, and our experiences that empower us. Besides having the innate sensibility to try new things like surfing and learning Korean, I encourage others to take a chance towards personal growth in their own respect. I’m a firm believer in the human experience and encourage everyone to explore and embrace life.

Have an Adventure, Go Beyond Awesome.

Some of my skills

Microsoft Office 365
Adobe Creative Suite
Web and Social Tools
Professional Skills
Polyglot

Professionally, I'm an

Experienced Marketer

brands Carlos Franco worked with

With over a decade of marketing experience, I’ve had the pleasure of not only representing different brands, but also connecting with their audience. The culture-fluent mantra allows me to see things through the consumer point of view.

I must admit that our success was not a result of me alone, but the great efforts of a team willing to give everything it has to thrive.

Much of my experience comes from working with advertising agencies. My role has usually been in account services, a client liaison of the agency, where communicating efficiently with the client and ensuring tasks were done on time, with quality, and on budget is crucial. I love working all the different departments, from creative (graphic designers and copywriters), to video production, digital and media teams, the brand activation and PR teams, and the strategy department to name a few. Everyone is different, and being culture-fluent comes in handy.

I understand that my colleagues in each department think differently. The creatives are proud to show a client something unique and aesthetically pleasing. Digital and media teams enjoy getting the most bang from the allocated budget, and the PR team knows the value of good (and sometimes bad) publicity. My responsibility is to allow the team to perform its best while keeping our brand strategy, client concerns, and external market factors in mind.

Marketing and advertising is broad

Cultivating Relationships and
Expanding Business

Although marketing and advertising encompass so many things, I’ve distilled it to cultivating relationships and expanding business. This is why apart from account services, my role has evolved to specialize in a way that allows me to exercise my affinity for diverse culture and personalities toward expanding business opportunities.

With much of society and business going digital, one avenue of marketing that is still done on a handshake is affiliate marketing. As an affiliate manager I have connected with people of all different walks of life and niche interests. I have reached out to Youtube influencers, incentive-based websites, and well-written bloggers to promote my clients. From classic American brands like Barbasol, to foreign brands debuting in the States like Dorco, I aim to help my team and clients grow together.

I feel that being culture-fluent is essential to both my business and personal life approach. As a result, I seek and feel most fulfilled when I help bring people together across culture, generations, and experiences.

Collaborating with Businesses and Government, I

Bridge Community Gaps

Personal Strengths

Darius Dan empowerment icon

Never Giving Up

My spark for life combines optimism and strategy to get through challenges

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Being Different

Going with the flow is just the safest option, but safe doesn’t break ground

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Rallying the Troops

Worthy challenges are not easy, they’re also not done alone

Words from teams I've worked with

What others say about
Carlos Franco

“Endurance is not just the ability to bare a hard thing, but to turn it into glory.”

Alfred Lansing

Endurance: Shackleton's Incredible Voyage