With over a decade of marketing experience, I’ve had the pleasure of not only representing different brands, but also connecting with their audience. The culture-fluent mantra allows me to see things through the consumer point of view.

I must admit that our success was not a result of me alone, but the great efforts of a team willing to give everything it has to thrive.

Much of my experience comes from working with advertising agencies. My role has usually been in account services, a client liaison of the agency, where communicating efficiently with the client and ensuring tasks were done on time, with quality, and on budget is crucial. I love working all the different departments, from creative (graphic designers and copywriters), to video production, digital and media teams, the brand activation and PR teams, and the strategy department to name a few. Everyone is different, and being culture-fluent comes in handy.

I understand that my colleagues in each department think differently. The creatives are proud to show a client something unique and aesthetically pleasing. Digital and media teams enjoy getting the most bang from the allocated budget, and the PR team knows the value of good (and sometimes bad) publicity. My responsibility is to allow the team to perform its best while keeping our brand strategy, client concerns, and external market factors in mind.