Professional contributions and
Work Samples
Affiliate Marketing
Increased top-line revenues by 13% as an affiliate manger and represented our agency clients, Dorco, Barbasol, and Pure Silk in Rakuten Linkshare conventions.
Trade Shows
Planned and helped execute successful B2B and B2C events for clients from booth design, to logistics, and visitor experience journeys across the nation.
Local Outreach
To contrast niche markets, reaching out to a local community is different. I had the pleasure of connecting with thousands of people in several cities in Orange County and Los Angeles County.
Translations
With products and services being more readily accessible online, it's important to speak to your audience in a way THEY feel comfortable with, which is why I translated our guided tour website into an informal speech form of Latin American Spanish.
Consumer Journey
With trends consistently changing, one of my core duties besides tracking competitive brands was tracking how the market would make best use of our client's product, Hotwire.com
E-Commerce
To support an existing B2B infrastructure, I developed two e-commerce websites that intentionally increased sales by expanding B2C. Our e-commerce efforts expanded into third-party platforms like Amazon and Ebay.
Product Development
Deliberated new uses and products for a terpenes manufacturing company, and created product designs for the website and third-party platforms.
Brand Activation
California Milk Processor Board campaign: #PanqueYLeche, yielded extremely successful results across the Southern California region with thousands of attendees, sales, and samples handed out.
Political Campaigns
Having coordinated a few of local political campaigns, from city council to school board, I've grown in-tune with various communities, their desires, and election practices.
I work with candidates I support regardless of political affiliation and at various capacities from from web development, voter data mining, developing walk routes and supervising walkers, talking points, networking, press releases, and mailers, to name a few.
Direct-Response Ads
With an 80% increase in the conversion rate, our direct-response social media campaigns for Overstock.com created urgency and out-performed competitors in the same industry.
Influencer Campaigns
Now a nearly $10B sector of the industry, we gave Donn Mason, an all-American men's luxury underwear company, a competitive edge among established brands with our influencer campaigns. I later helped carry that success to other brands like the foreign razor manufacturer, Dorco.
Public Relations
Capitalizing on a recovering economy, after the Subprime mortgage crisis in 2007, our team aggressively reached out out press outlets to encourage sales of men's luxury underwear company.
TV Commercial
The first of few television commercials I've had my hand in, I helped proof the script, recruit talent, and coordinate airing with TV station for this Public Service Announcement for SCAQMD.
CENSUS 2020
Making sure everyone is accounted for could be more challenging than it sounds. From knocking on doors to searching for those without shelter, I've practiced what it means to ensure everyone is counted.
Philanthropic involvement and
Passion Projects
Buena Park Sister City Foundation
In 2013, I made a personal pilgrimage to Seoul, South Korea, where I learned that no matter the distance, we are more alike than different as a people. I continue to serve as Chairman of the organization and help our community become more culture-fluent.
American Diversity
Regardless of what country we're from, language spoken, or customs practiced, it's interesting what bring us together.
Weather you're bonding over the World Cup or enjoying the 4th of July with old friends, there's always a reason to get together.
Independence of our country embraces the core values of life, liberty, and the pursuit of happiness. But it's every day we celebrate diversity and support for one another.
Rotary International
Serving as a New Generations Advisor, it refers to the youngest generation in the Rotary family to include: Interact, Rotaract, Rotary
Youth Leadership Awards (RYLA), and Rotary Youth Exchange.
I've been involved with the Rotary Club since high school and cherish every moment I roll up my sleeves in the name of public service.
Cultivating Relationships and Expanding Business
This is something I'm very passionate about, and I sum it with a phrase I use:
culture-fluent.
At a young age, I realized the value and impact people have on one another, which is why I strive to guide myself and others towards making that impact as positive as possible.
That impact could later turn into business of any sort and it's then most people tend to realize that we're stronger together.
Cycling
Possibly my first taste of perceived freedom comes from riding a bicycle.
Local transportation is not only a health and economic benefit, but it increases traffic to local businesses while decreasing traffic congestion on the roads.
I advocate for that every day.
Adventure
I believe people should take full advantage of their environment (natural and urban), which is why I co-founded a guided tour company called We California Tours.
We understand that people are more likely to step out of their comfort zone if made easy for them. We also know they'll grow to be better people afterwards, making Community and Curiosity some of our core values.